behind the scenes
of the tea simplified commercial
everything that went into the making of a successful advertisement video
After being contacted by Tea Simplified the team started the Pre-Production process. The brainstorming began, and the creative juices from both parties started flowing. We were sent some examples of the work Tea Simplified was looking for and created a Script and Layout of what we thought would not only Brand tea simplified but sell their product.
Executing this project was no breeze, we had a script in hand, and we rehearsed all the different compositions and shots. John the Founder of Tea Simplified was a great lead role and really gave it his all. We used a chest mount stabilizer from glide cam, a 4k camera setup, and an external boom to capture audio. Fabrizio Siboldi as Director and Shannon Doran as Director of Photography.
5 ways to market your business for free!
5 ways to market your business for free
When it comes to marketing your business there are essential tools you should be using daily! If you’re not sure where to start or how to create your routine of exposure, we’re here to help.
Below you’ll learn powerful and free tools for gaining exposure daily. Remember this is a process. Unless you have an extremely viral piece of work this will take sometime to master and also to start seeing great results. Be patient and work hard with these tools daily.
are you on the gram?
Instagram invites users to window shop your company page. Displaying meaningful content is best to show what you do and makes your business more personalized to your industry. It also offers your followers to exclusive benefits you offer and is a middle man to bringing more traffic to your business.
1. Set Up Your Optimized Business Instagram Account
If you’re going to Instagram for your business, your account must be separate from your personal one.
Keep in mind that marketing is all about the audience and not about you, so selfies and snapshots of your Costa Rica trip with the significant other should stay personal. They’re not relevant to your customers and won’t get you sales!
In fact, “you” should rarely appear on your brand’s IG page, or even not at all. We’ll get to more about what to post in the next section.
First, here’s the rundown on how to optimize your professional Instagram presence for greater customer appeal.
Include a Link to Boost Traffic to Your Site
On Instagram, you have only one opportunity to directly lead a click over to your website.
Your bio is the one place where your link is clickable, right under your name and description at the top of your Instagram page. Always include the link to your online shop or a targeted landing page in this spot.
Stay Recognizable with a Consistent Name and Photo
All your Instagramming will be for nothing if the pieces don’t easily fit together to show what your brand actually is. The key is to stay recognizable! Choose an Instagram name that’s the same as, or related to, your business’s name across other social media channels.
Keep your profile image consistent as well. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile pic. Make sure it’s something recognizable and professional!
2. Create Popular Instagram Posts That Users Want to Follow
You’ve heard that a picture is worth a thousand words, so let’s use this power to its full, customer-hooking advantage.
Analysts credit the growing popularity of Instagram to its image-centric platform, especially since other social media sites (for example, Facebook) get twice as many comments on posts that contain an image versus just text or links.
Our preference for images is bio-engineered into our brains. In fact, 90% of information transmitted to our brains is visual.
So let’s harness the beloved and effective visual world of Instagram and post some product photos that really make sales! But remember that while Instagram is full of shoppers, it’s not necessarily a shopping destination. Here’s a quick note on the Instagram culture and how not to annoy your followers:
Avoid Hard Selling to Appeal to Instagram’s Social Culture
Buyers report strong influence from social media when considering a purchase. While the number one influencer is their friends’ social media shares, a solid 38% say they’re influenced by a brand’s social media, and 35% are influenced by retailers on social media. So your brand has a lot of sway here!
That being said, let’s bring attention to the universal mistrust of the used-car salesman.
Visuals show your products without you yelling about how great they are (I’m picturing OxiClean commercials). Images allow viewers to make their own decisions without feeling pressure from your business, removing the dreaded used-car salesman from the scenario.
So walk the line between wielding your influence and coming off too pushy, which means you’ll need to get creative with your product photos.
Promote Your Products with Creative, Professional Photos
The power of product photos has always been essential to online shopping, and Instagram’s visual platform takes that power to the next level! 67% of consumers consider detailed images to be more valuable toward making their purchase than the product information or even ratings from other customers.
Don’t discount the damage a used-car salesman effect can have on your bottom line. Posting product photo and description after product photo and description is just going to come off salesy. And Instagrammers aren’t there for straight sales pitches.
Instagram is a social marketplace that directs traffic that turns into sales. How do you do that? You share photos that are attention-grabbing, unique, and full of personality.
sure you already know how to use this...
Facebook establishes another outpost for your business on the web and social media to new possible clients. It is also a way to bring more people to your website and other ways to contact you as Facebook has a connection with all social media to help improve your SEO and to engage with your community easily and for free.
1. Create your Page
Your Facebook Page is your business’ home base on the social networking site. A Page is a lot like a regular Facebook profile, but for brands and businesses.
You will interact with Facebook users through your business’ page, so make sure it truly reflects your brand. Use your business logo as the primary photo for your Page, and pick a cover photo that is attractive and showcases what your business does.
Type up a few snappy sentences to describe your brand, and choose a memorable Web address. Facebook Page URLs appear in the form of www.facebook.com/(yourbrand).
It’s not enough simply to have a Facebook Page. To rack up followers you’ll need to create worthwhile, interesting content for your fans.
Users who like your page will see your posts show up in their main Facebook news feed, so get cracking. You can share updates, photos, videos, promotions and a lot more.
The most successful Facebook posts – the ones that drive the most people to comment, share and like – are short and visual. Look for ways to add a visual element to your posts, whether it’s a short video clip, a photo from inside your store, or just stock art.
Facebook’s Page Insights tool helps take the guesswork out of sharing. The tool, accessible from your Facebook Page’s Admin menu, provides valuable information on follower activity. For example, it can tell you what time most people view your content so you can plan your promotions.
3. Start making connections
What good is sharing content if nobody sees it? Fortunately, Facebook has built-in tools to help you build an online following.
First, check out the “Build Audience” tools found in your Page’s Admin menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page.
Traditional marketing techniques can help you grow your audience beyond your existing following. That means advertising your Facebook Page’s Web address on signs in your store, on your business card, in emails you send, and on any other marketing materials you produce for your business.
If you took the time to create a simple and memorable URL for your Page from the start, it will be easier to promote it in the future.
4. Engage your followers
Meanwhile, you can grow your audience organically by creating content that your followers want to share, like and comment on.
The key is to post quality content regularly. That means sharing updates that are relevant to your audience at least once or twice per week. For best results, try taking a friendly, conversational tone, and remember to be succinct.
Keep your updates timely, and respond directly to comments and private messages. Creating a dialogue with your followers will encourage them to engage with your posts in the future.
Facebook also offers a few direct marketing tools for business users.
Facebook Offers is a tool that allows you to create coupons that can be redeemed in your store or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your business. By establishing a budget you determine how many users will see your offer.
Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers.
5. Leverage friends of fans
New customers are more likely to try your business if their friends already use it. Facebook lets you leverage word-of-mouth to promote your product or service.
Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed.
You can foster more interaction in a variety of ways. Set up polls and ask questions on your Facebook Page that fans can’t resist responding to.
Encourage customers to “check in” to your business on Facebook when they visit by offering a small discount for anyone who does. Checking in is a feature that allows users to notify their friends of where they are.
You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn.
where business professionals connect
3. Linked in
Linked in tells your story of your company page it also showcases your products and services through what you post and articles that relate to your company. Another great advantage is you can see who views your profile and by that you gain leverage by being in linked in groups and it is a way to boost your company’s SEO on linked in.
LinkedIn can be a great way to promote your home business for several reasons including:
- There are over 65 million business professionals from around the world on LinkedIn.
- The average LinkedIn member has an average annual household income of $109,000.
- One person creates a LinkedIn login every second.
- Nearly 50% of LinkedIn members have decision-making authority for their companies.
For a home business wanting grow through networking, referrals, and mentorship, It's easy to see why LinkedIn is the place to be.
Like other forms of Internet marketing, marketing a small or home business on LinkedIn is inexpensive (setting up a profile is free) and effective.
With these LinkedIn basics in place, you can get started on marketing yourself and your business to LinkedIn members.
Passive and Proactive LinkedIn Marketing Methods
There are two main ways to dive into LinkedIn business promotion - using a passive approach or taking proactive action. Either way, like all other marketing strategies, the more time and effort you put into your LinkedIn marketing efforts, the bigger the rewards.
Passive LinkedIn Marketing
Simply having a LinkedIn profile, building your connections, and keeping your account updated, you can get the attention of potential clients, customers, joint-venture partners, and influencers. The passive approach can pay off by:
- Giving you exposure to people hunting for products or services. LinkedIn's search features allow others who are looking for what you offer to find you.
- Getting you introductions to potential clients. Your LinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
- Displaying your recommendations from others on LinkedIn. Recommendations are word-of-mouth testimonials to you and your business. They provide credibility that encourages people to do business with you.
Proactive LinkedIn Marketing
Like most other business tactics, the more actively involved you are, the more effective and quicker the results. To best take advantage of LinkedIn's ability to promote your business:
- Post regular status updates. Talk about what you're working on and who you're working for. Include updates that would be of interest to your target customers and clients. Focus on how what you're doing can help others achieve their goals.
- Participate in groups. Join groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don't spam or always talk about your business. Instead, answer questions and be a resource that people trust.
- Send messages and invitations to those in your network and to other group members. Again, don't be a spammer or a pest. Your goal is to create professional connections that are mutually beneficial to you and the other person.
- Try LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain, and can get your business in front of your market quickly.
- Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other benefits that may be a good fit for what you're trying to accomplish. LinkedIn offers "Career," "Business," Sales," and "Hiring" upgrade options. Often, LinkedIn offers a free trial so you can test out the additional features from a paid membership before committing to it.
Adding LinkedIn to Your Marketing Strategy
Adding LinkedIn to your marketing strategy can help you expand your network, find clients/customers, and create a professional image for you and your business. Even if you don't think LinkedIn can work for your business, it's worth a tour to check out how others in your field are maximizing what LinkedIn has to offer. As a networking resource, LinkedIn can give you connections that can lead to publicity, more work, and other great business growing advantages.
Twitter helps build engagement in your business it creates a community amongst both current and potential customers and shows them what you post and daily blogs of what your business is like. It helps with brand authority and promotions so you can gain valuable information of your followers and what they are interested in.
Listen and learn
If your strategy is focused on using Twitter to broadcast content to your followers, you’re not taking advantage of Twitter’s massive potential as a platform for social listening.
You need to know what your Twitter community is talking about, whether people are directly mentioning your brand or not. What topics are they interested in? What kinds of content do they respond to? Who do they engage with? These are all important factors to consider when participating in social media listening.
Things to listen for include:
- Your brand’s name (including misspellings)
- Your brand’s product names (including misspellings)
- Your competitors (again, including misspellings)
- Industry buzzwords
- Brand slogans
- Your CEO or public representative’s names (and misspellings)
- Campaign names or keywords
Another key reason to listen on social is to find influencers and experts in your field. Nearly 40 percent of Twitter users say they’ve made a purchase as a direct result of a tweet from an influencer, and 49 percent say they rely on influencers when looking for product recommendations.
Our guide to social media listening lists tools you can use:
- Twitter Advanced Search lets you narrow down your searches, search by negative or positive sentiment, explore relevant hashtags, and much more. For more information, see our guide on how to use Twitter’s Advanced Search for lead generation.
- Hootsuite makes it easy to set up streams that allow you to not only monitor conversations and keywords, but respond or assign the response to someone else on your team. And with Hootsuite Insights, you can monitor social media networks, news sources, and blogs to stay on top of trends, understand the conversations happening around your brand, and discover which content is resonating with your audience.
- Social Mention monitors over 100 sources and “allows you to easily track and mention what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.”
- TweetReach offers basic listening tools, and helps you monitor tweets about your brand, and industry conversations.
- Cision Social Edition (formerly ViralHeat) allows you to listen to conversations around your brand across social networks and then “identify trends to drive insights around your social media performance.”
Create great content
While it’s true that you’ve only got 140 characters to worry about at a time, you should still strive to write tweets that are on brand, easy to read, and likely to resonate with your audience. If you’re looking for help or inspiration, check out our great list of 8 writing resources for non-writers.
Here are the basics for writing a great tweet:
Help your audience
To create content your audience will actually read and use, it helps to never stop learning about their interests, needs, and fears. In addition to reading their tweets and engaging directly with them, you can also use apps like Trendspottr to find and share trending content.
last but not least
5. Local listings
Listings in Local SEO
Local business listings and citations play a vital role in reputation to who you are as a company to rankings and your standing with company’s that do the same as you. Online marketing is a necessity for all local businesses not to long ago local business owners used to haft to use Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal and mail marketing. All of these are still viable options to companies but internet and social media marketing is now a necessity for every single local business.
Every day, consumers use the Internet to get advice before making purchases. They’re getting a lot of info through reviews found on local business directories like Google My Business and Yelp. If your business isn’t listed completely and accurately on as many sites as possible, you’re missing out on a big opportunity.
Get found online
Local businesses listed in Google My Business are prominently displayed across Google platforms (like Search, Maps and Google+).
These reviews matter to both consumers and businesses. Consumers value reviews – a study done by BrightLocal.com in 2014 shows that 88 percent of customers trust online reviews as much as word-of-mouth recommendations. That’s a lot! It’s critical that your business is listed online so consumers can read reviews and share their experiences with your company.
Claim your business’ listings
The fact is, many free online business directories might be displaying your business reviews without you even knowing it — and often, the information is inaccurate. Your customers might already be writing reviews about your business on local review websites, which means potential customers are reading them. You need to find, claim, and verify your business information on these directories.
Another great benefit from business listings is that you can increase your rankings on search engines like Google, Yahoo! and Bing. For example, Google favors small businesses that have detailed profiles on Google My Business.
Search engines typically pull information from business listing sites — Yelp, TripAdvisor and others — and display them under your website address for local search results.
Getting your business listed
So now you know what these websites are and why they’re important. What’s next? Let’s find out which sites are most important for you, and start managing them.
Search for your business online and see what comes up. Determine what sites search engines use to pull reviews.
Visit those business listing sites. Create an account and either claim yourself as the business owner, or create a complete and accurate listing for your business. By claiming the business, you can leave comments on customer reviews. This is especially important for managing negative reviews.
Start asking your customers to leave a review of your business. When a customer gives you good feedback, ask them to share their experience on a local review website. The more reviews you have, the stronger your reputation is. That can equal more business.
Don’t be afraid of a bad review. If you come across a bad review, leave a comment and invite the customer to contact you so you can have a chance to win back their business. This shows the customer you have integrity and care about their opinion.
Monitor your listings. The last thing you want to is update your business hours but not have your online presence reflect the change. Use a product like Get Found so you can easily manage all of your listings from one place.
Your customers and potential customers are already using local reviews to find businesses. Don’t waste any more time — jump in and use those reviews! You will get honest feedback from your customers while building your brand at the same time.